|LnA Designers and Co-founders Lauren Alexander & April Leight.|
I'm very much into a brand called LnA at the moment. It's quite a new brand so you can't find it everywhere in the UK yet but they've got great potential. They're my new go-to brand for basic wardrobe staple. I just love the cuts (simple with a twist), the "relax" feel (probably due to the Californian roots of the two designers) and the uber softness of the fabrics.
Heard of a new cool brand? Tell me about it in the comment section below.